Types of Graphic Design

These days the graphic design industry is without a doubt huge. There are many people who choose to build a career in this field due to the fact that it is extremely well paid and very entertaining as well. However, if you decide to go for it as well, then you must make sure you know exactly what type of graphic design suits you best. Check out this article in order to see what those types are.

Visual Identity

This type of graphic design includes the visual elements of brand identity that actually act as the face of a brand in order to communicate through all sort of images, colors, and shapes, those intangible qualities. Those who specialize in this field usually collaborate with brand stakeholders for creating assets such as logos, image libraries, or typography, in order to represent in the best ways possible the brand’s personality.

Marketing & Advertising                                                                                            

Marketing designers work with marketing professionals, directors, company owners, and managers in order to create the most amazing assets for marketing strategies. They can either work alone or as part of an in-house or creative team. As a marketing & advertising graphic designer, you can specialize in a specific type of media. In plus, you can create a broad assortment of collateral for print, digital, and beyond. Marketing graphic design includes postcards & flyers, posters, banners, billboards, magazine & newspaper ads, infographics, brochures, vehicle wrap, email marketing templates, menus, PowerPoint presentations, Social Media ads, and images for websites and blogs.

Motion Graphic Design

Just like the name says, motion graphics are those graphics that are in motion. This category includes audio, animation, imagery, and other effects that are being used in online media, film, or television. Today, motion graphics are found across all digital platforms, which has developed brand new areas and lots of wonderful opportunities.

Environmental Graphic Design

Environmental graphic design includes wall murals, office branding, signage, stadium branding, museum exhibitions, public transportation navigation, retail store interiors, and event & conference spaces.

User Interface

User interface design is a quite complex process of designing interfaces in order to actually make them easy to use as well as to provide a user-friendly experience. User interface design focuses on the visual effect that the user will experience. This category of graphic design includes web page design, game interfaces, theme design, and app design.

Publication

This is another type of graphic design that you must take into consideration before making a choice. Publications communicate with an audience through public distribution. These days, it has been a significant rise in digital publishing, which is definitely an excellent thing.

Packaging

Packaging design communicates directly to consumers, which makes it a very important marketing tool. Every bottle, box, or bag, is without a doubt a chance to tell the story of a brand. What packaging designers actually do is to create concepts, the print-ready files for a product, and develop mockups. This job requires a deep knowledge of print processes and a great understanding of industrial design and manufacturing.

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